News

Custom shopping bags are handled bags — in paper, fabric, cotton or non-woven fabric — printed with your brand’s logo, colours and graphics. They do two things at once: they carry the product and they carry the brand. Redmark produces them made to measure in Italy, choosing material, format, handles and finishes according to how and where they will be used.

If you are looking for custom shopping bags for a store, a fashion show, a trade fair or your e-commerce shipments, the right choice depends on three variables: the material (which drives look, strength and sustainability), the logo printing technique and the quantity you need. Below you will find how to navigate each one, with a comparison table and answers to the most frequent questions

What are custom shopping bags

A shopper is the handled bag a store or brand gives the customer to carry a purchase. “Custom shopping bags”, “personalized shoppers” and “branded bags with a logo” all refer to the same object: only the most common name changes with context. A tote bag is simply the term often used for a cotton shopper with long handles, designed to be reused over time.

The difference from any ordinary bag is customisation. Logo, brand colours, seasonal graphics or labels are applied to the shopper, turning a container into a communication tool that keeps circulating after the purchase.

Redmark materials: how to choose the right one

The material is the first decision and shapes everything else: brand perception, strength, reuse and print quality. Redmark makes shopping bags in three main families: paper and cardboard, fabric and box style.

Paper and cardboard bags

Paper is the most common choice in retail and fashion. It gives a clean, elegant image and lends itself well to logo printing. Redmark pays attention to every detail: cardboard in various weights, FSC® certifiable, paper finishes that are pulp-dyed or embossed, and handles in cords or different materials — recycled polyester, satin (also silk satin), cotton, grosgrain or cellulose. The bag can be customised both inside and outside.

Fabric bags (cotton, TNT, nylon, satin, Tyvek, organza, mesh)

Fabric bags are the most versatile in the Redmark range. Cotton is durable and reusable for years: people tend to keep it, which multiplies the logo’s exposures over time. TNT (non-woven fabric) offers a good balance of strength, lightness and cost, suited to large promotional quantities. Nylon is light and practical; satin, organza and mesh provide more refined or distinctive effects for premium packaging; Tyvek combines lightness and tear resistance with a technical, modern look. They are ideal also as fabric packaging for clothing, where strength and a premium touch are needed. Customisation with screen printing, digital printing, embroidery or labels.

Box-style bags

The box-style version, made of various-weight cardboard, FSC® certifiable, combines the rigid structure of a box with the practicality of handles. It is the most structured and elegant solution, suited to fashion and valuable packaging, customisable inside and out. Handles/cords are available in recycled polyester, satin, cotton, grosgrain or cellulose.

Materials comparison table

How to choose the right bag for your sector

Beyond the material, use matters. Some practical criteria by sector.

Fashion, retail and luxury

Here the bag is part of the shopping experience. What counts is how the brand colours are rendered, the quality of the paper or fabric and the details (satin handles, embroidery, labels). A bag coordinated with boxes, dust bags and labels strengthens recognisability at every touchpoint.

Events, fairs and promotions

Visual impact and quantity are key: TNT or cotton for an item visitors reuse, with a logo that reads well even from a distance. The bag becomes a walking advertisement across the fair.

E-commerce and shipping

Online, what matters is strength, a format suited to the products and a well-cared unboxing. A reusable bag included in the shipment extends the brand contact beyond delivery.

Handles, formats and finishes

Details set an ordinary bag apart from one that tells the brand’s story. Redmark handles and cords can be in recycled polyester, satin (also silk satin), cotton, grosgrain, cellulose or nylon: the choice changes both perception and feel. On paper you can have pulp-dyed colours or embossing, for a more tactile or premium effect. The format is customisable and sized to the product, from compact sizes for accessories and cosmetics to larger, roomier formats, up to the box-style version for a rigid, structured container.

Printing and customisation techniques

Redmark customises bags with screen printing, ideal for solid-colour logos with full, resistant colours; digital printing, suited to more complex graphics and gradients; embroidery, which adds perceived value on cotton and fabric; and applied labels, to sign the bag with a detail consistent with the rest of the packaging. The right technique depends on material, number of logo colours and quantity.

Sustainable bags and FSC® certification

Sustainability is a requirement today, not an extra. The concrete levers at Redmark are three: FSC® certifiable paper and cardboard, which attest to responsibly managed forests; reusable materials such as cotton, which extend the bag’s life and increase brand exposures; and recycled-polyester handles, an eco-friendly option for the cords. Communicating these elements transparently — without generic slogans — is part of the value the bag conveys.

Minimum quantities, lead times and production

Minimum quantities depend on material and finishing. Redmark also works on small runs, useful for brands that want well-made packaging without ordering large-distribution volumes, as well as on large volumes for promotional needs. Lead times vary with customisation, finishes and quantity: for an accurate estimate, the best route is a request with the project specifications.

The bag as coordinated brand packaging

An isolated bag communicates less than a consistent system. Coordinating the bag with boxes, dust bags, pouches, garment bags and labels of the same brand creates a recognisable experience, from the store to the unboxing at home. This is the advantage of a single manufacturer: colours, materials and finishes stay aligned across every element. → See also: Dust bags · Pouches and bags · Boxes · Garment bags · Labelling (link to the corresponding EN pages)

Why choose Redmark

Redmark is an Italian producer of packaging and accessories for fashion and retail, based in Carpi (MO), in the Italian textile and fashion district, active since 2001 with an approach that combines design, research and production. It does not resell gadgets: it designs and makes shopping bags, dust bags, boxes and labels to measure, following the brand from material selection to finishing. That means control over quality, consistency across packaging elements and customisation an off-the-shelf catalogue cannot offer. FSC® certifiable paper and a focus on reusable materials complete a proposition designed for those who care about their brand image.