Heat transfer labels are brand labels applied to the garment with heat, without stitching. They are the ideal choice when a sewn label would be uncomfortable or is not possible, such as in technical and sportswear, in underwear and in garments in contact with the skin. Redmark makes them to measure in Italy, with the brand’s graphics and the durability needed to withstand washing.
If you are looking for custom heat transfer labels for your garments, the choice concerns the destination fabric, the logo graphics and the durability required. Below you will find what they are, how they are applied, where they are used and the most frequent questions.
What heat transfer labels are
A heat transfer label is a brand label made with a carrier that, under heat and pressure, bonds firmly to the fabric. Unlike a sewn label it needs no needle and thread, so it leaves no inner seams and creates no rubbing points against the skin. It is the solution that in recent years has spread above all in technical clothing, where comfort and lightness are decisive.
How they are applied
Application is done with heat. The label is positioned on the garment and fixed with heat and pressure using a press or dedicated machinery, which bonds the carrier to the fabric permanently. The result is a flat label, integrated into the garment, with no threads and no annoying ridges. Heat transfer printing carries the logo, size and composition with good definition.
Where heat transfer labels are used
Heat transfer labels are the typical choice for technical and sportswear, where a sewn label would be uncomfortable during movement. They are used a lot in activewear, in underwear, in swimwear and in all garments in direct contact with the skin, as well as in products made with fabrics that do not lend themselves to a sewn label. In these cases the heat transfer version combines brand identity and comfort.
Customisation and wash durability
The heat transfer label is customisable in the logo, the colours and the format, with the brand’s graphics carried by heat transfer printing. Designed to stay on the garment over time, it keeps its definition even after washing, an important requirement for sportswear and everyday garments. Material and durability are chosen according to the destination fabric and the use of the garment.
Heat transfer or sewn labels, when to choose
The choice depends on the garment. Heat transfer labels are preferable when comfort against the skin matters, when the fabric is technical or stretch, or when a clean look without inner seams is wanted. Woven or sewn labels remain the standard for classic clothing and for the brand logo in the collar. The two solutions often coexist in the same collection, according to the type of garment.
Heat transfer labels in the brand system
The heat transfer label also performs best when it is coordinated with the other brand elements. Along with heat transfer labels, Redmark makes woven, embroidered, metal and leather labels, patches, hang tags and packaging. Coordinating graphics and finishes makes the brand consistent across the whole line.
See also: Custom labels · Woven labels · Metal labels · Leather labels
Why choose Redmark
Redmark is an Italian company producing packaging and accessories for fashion, based in Carpi (MO), in the textile and fashion district, active since 2001 with an approach that combines design, research and production. It designs and makes heat transfer labels and all the other types of label to measure, following the brand from the choice of technique to the final result, with the consistency and quality that an off the shelf product cannot offer.
Frequently asked questions
What are heat transfer labels?
They are brand labels applied to the fabric with heat, without stitching. They carry logo, size and composition and stay integrated into the garment.
How are heat transfer labels applied?
With heat and pressure, using a press or dedicated machinery, which bonds the carrier to the fabric permanently.
On which garments are they used?
Mostly technical and sportswear, activewear, underwear, swimwear and garments in contact with the skin, where a sewn label would be uncomfortable.
Do they withstand washing?
Yes. They are designed to stay on the garment over time and keep their definition even after washing, according to the fabric and the use.
Heat transfer or sewn labels, which is better?
Heat transfer labels are preferable for comfort and a clean look on technical garments. Sewn labels remain the standard for classic clothing and for the logo in the collar. They often coexist in the same collection.
Can they be customised with logo and colours?
Yes. The brand’s graphics are carried by heat transfer printing, customisable in the logo, the colours and the format.
Can I coordinate them with the other labels and the packaging?
Yes. Redmark makes heat transfer labels together with woven, embroidered, metal and leather labels and coordinated packaging.
