Custom drawstrings are the adjustable cords that run through the hood and the waistband of hoodies and trousers, carrying the brand logo or graphic. They combine function and style, because they let you adjust the fit and at the same time become a recognisable detail of the garment. Redmark makes them to measure in Italy, taking care of the material, the printing technique and the tips according to the brand style.
If you are looking for custom drawstrings for your garments, the choice concerns the material of the cord, the technique used to apply the logo and the type of tip. Below you will find how they are made, how they are personalised and the most frequent questions.
What custom drawstrings are
A custom drawstring is the cord that runs through the garment to adjust its fit, from the hood of the hoodie to the waistband of the trousers, personalised with the brand. It is a practical and elegant accessory that combines adjustability and style, and that carries the brand logo in a point always in sight. Redmark makes it with the care of a made to measure product, suited to the sports garment as well as the high end one.
How they are personalised
The drawstring is personalised with different printing techniques. Screen printing applies the logo with intense and lasting colours, lithography produces high definition images with precise colour rendering, silicone printing creates a relief effect with a three dimensional texture. The choice of technique depends on the desired effect and on the material of the cord.
The tips
The tip is the end that finishes the drawstring, and it is part of the personalisation. Redmark makes it in silicone, dyed or micro injected, for a soft and resistant result, or in metal, for an elegant and durable look. The tip completes the drawstring and makes it consistent with the style of the garment and the brand.
Where they are used
Custom drawstrings are used above all on hoodies and trousers, in the hoods and the waistbands, where they combine the adjusting function with that of a style detail. They suit sportswear and casual clothing as well as high end garments, and they become a recognisable element when they carry the logo or the colours of the brand.
Why choose custom drawstrings
Custom drawstrings combine function, style and recognisability. They adjust the fit of the garment, they add a careful detail and they carry the brand in a point in sight. With the right printing technique and tip, the drawstring becomes a distinctive element that enhances hoodies and trousers.
Drawstrings in the brand system
The drawstring performs best when it is coordinated with the other brand elements. Along with drawstrings, Redmark makes ribbons, labels, hangtags, patches and packaging such as shopping bags, boxes and dust bags. Coordinating materials and finishes makes the brand consistent across the whole collection.
See also: Custom ribbons · Custom labels · Custom patches
Why choose Redmark
Redmark is an Italian company producing packaging and accessories for fashion, based in Carpi (MO), in the heart of the textile and fashion district, active since 2001 with an approach that combines design, research and production. It designs and makes drawstrings and all the other brand accessories to measure, following the project from the material of the cord to the tip, with the consistency and quality that an off the shelf product cannot offer.
Frequently asked questions
What are custom drawstrings?
They are the adjustable cords that run through the hood and the waistband of hoodies and trousers, with the brand logo or graphic. They combine the function of adjusting the fit with that of a style detail.
How are drawstrings personalised?
With screen printing, for intense and lasting colours, lithography, for high definition images, and silicone printing, for a three dimensional relief effect.
How are the tips made?
In silicone, dyed or micro injected, for a soft and resistant result, or in metal, for an elegant and durable look.
On which garments are they used?
Above all on hoodies and trousers, in the hoods and waistbands, both in sportswear and casual clothing and in high end garments.
Can I coordinate them with ribbons, labels and packaging?
Yes. Redmark makes drawstrings together with ribbons, labels, hangtags, patches and coordinated packaging, so materials and finishes stay consistent.
