The importance that Redmark, a company of labels and tags for high fashion, gives to the R&D sector has always been tangible. The research and development department of customized woven labels and tags for clothing is the beating heart of the Carpi label company: but what is the process that leads an idea to become a product that passes on to the whole world the infinite beauty of Made in Italy?
The research begins with curiosity: online, at trade fairs, at meetings with suppliers and representatives. It is here that the ideas of the Redmark creatives begin to influence themselves, to express themselves at least conceptually and then arrive in Carpi where, thanks to the fusion of several techniques or the creation of new ones, the work of experimentation begins.
The tags in natural yarns, the labels in vegetable leather, the customized embroidered patches by Redmark begin to take shape and substance on the moodboard, the table of emotions, which officially marks the beginning of the design of labels, gadgets, tags and ribbons of the denim line, fashion and sportswear lines by Redmark.
Graphically studied the new products in the catalogue such as the new Made in Italy labels and the recycled paper tags, the R&D department of Redmark selects the pantone colors to then form the color palettes to be attributed to the lines of the catalogue. However, it is in the prototype, in the first realization of the initial idea, that the new product by Redmark di Carpi is touched: this phase is followed by the correction and the study of the positioning on the paper and digital catalogue.
Experience, passion, creativity and a lot of research are needed to make clothing tags and labels made of yarns recovered from discarded material.