Custom hangtags are the tags hanging from the garment that carry the brand, often together with price, size and composition, and they are one of the first details a customer touches when picking up a product. For a clothing brand they are a small business card, able to convey style and quality before the garment is even worn. Redmark makes them to measure in Italy, choosing material, printing technique and finish according to the garment and the brand identity.
If you are looking for custom hangtags for your clothing, the choice concerns the material (paper, fabric or synthetic), the technique used to apply the logo and the finishes such as the string and the hole. Below you will find what they are, the three materials compared, how they are personalised and the most frequent questions.
What custom hangtags are
A custom hangtag is a support that hangs from the garment, usually in paper, fabric or synthetic material, carrying the brand and the product information. Unlike a label, which is sewn or applied inside the garment, the hangtag is a swing tag and comes off at the moment of purchase or first use. It is the accessory that completes the garment and conveys to the customer the sense of care and quality of the brand. It is also called a swing tag, and the term hang tag is very common in the fashion world.
What they are for and where they are used
Hangtags accompany almost every garment and accessory, from jeans to knitwear, from bags to footwear. They carry the brand logo, often the price, the size, the code and the composition, and in many cases they become a real element of style, with shapes, colours and finishes designed together with the rest of the brand. In a shop or an online store they are the detail that makes the product recognisable and consistent with the brand image.
The materials of hangtags
Redmark makes hangtags in three families of materials. The choice depends on the type of garment, the desired effect and the durability required.
Paper hangtags
Paper hangtags are the most common and economical solution, suited to clothing and accessories of every range. Redmark makes them in coated paper, matte paper and recycled paper, with a clean and professional visual result. They lend themselves to flat effects or three dimensional ones, with reliefs and shading, and allow a wide graphic freedom at a contained cost. They are the natural choice when large quantities and a good balance between quality and price are needed.
Fabric hangtags
Fabric hangtags are an elegant and resistant option, designed for high fashion, luxury accessories and premium clothing. The logo can be created with embroidery, with printing or with relief details, for a refined result that adds value to the garment. They are the choice of those who want a hangtag that conveys craftsmanship and attention to detail from the material itself.
Synthetic hangtags
Synthetic hangtags are the most resistant and versatile solution, suited to garments that require greater durability such as activewear, technical clothing, outdoor accessories and heavily used items. Redmark makes them in PVC, PET and Tyvek, customisable with high quality printing or three dimensional relief effects. They combine resistance and aesthetics, for a hangtag that withstands use without giving up graphic care.
The three materials compared
| Material | When to choose it | Personalisation | Character |
|---|---|---|---|
| Paper | Clothing and accessories of every range, large quantities | Quality printing, flat or relief effects with shading | Economical and versatile |
| Fabric | High fashion, luxury accessories, premium garments | Embroidery, printing, relief details | Elegant and refined |
| Synthetic | Activewear, technical garments, outdoor accessories | High quality printing, three dimensional relief | Resistant and durable |
How hangtags are personalised
The hangtag is customisable in the format, the shape, the colours and the technique used to apply the logo. On paper and synthetic material the result comes from quality printing, with the possibility of flat or three dimensional effects with reliefs and shading. On fabric embroidery and relief details also come into play. To this are added the finishes, which complete the hangtag and make it consistent with the brand identity.
Strings, cords and hole
The hangtag also lives through the way it is attached to the garment. Redmark pairs the hangtags with strings and cords in various materials, chosen by colour and texture according to the brand style, and defines the hole and its position according to the format of the hangtag and the way it will be hung. These are small details that make the difference in the perceived quality of the finished product.
Why choose custom hangtags
Custom hangtags combine communication and recognisability. They give the product a careful and consistent touch, they carry the information useful to the customer such as size, price and composition in an orderly way, and they become an immediate mark of the brand identity. With the right material, paper, fabric or synthetic, the hangtag adapts to every type of garment and every product range.
Hangtags in the brand system
The hangtag performs best when it is coordinated with the other brand elements. Along with hangtags, Redmark makes woven, metal and leather labels, patches, ribbons and packaging such as shopping bags, boxes and dust bags. Coordinating materials, colours and finishes makes the brand consistent across the whole collection, from the garment to the packaging.
See also: Custom labels · Leather labels · Shopping bags · Boxes
Why choose Redmark
Redmark is an Italian company producing packaging and accessories for fashion, based in Carpi (MO), in the heart of the textile and fashion district, active since 2001 with an approach that combines design, research and production. It designs and makes hangtags and all the other brand accessories to measure, following the project from the choice of material to the finish, with the consistency and quality that an off the shelf product cannot offer.
Frequently asked questions
Which materials are they made of?
Paper, fabric and synthetic material. Paper is the most versatile and economical choice, fabric is the most elegant for premium garments and high fashion, synthetic is the most resistant for activewear and technical garments.
What is the difference between paper, fabric and synthetic hangtags?
Paper offers a clean result at a contained cost and suits large quantities, fabric gives a refined effect with embroidery and relief, synthetic in PVC, PET or Tyvek ensures durability on the most stressed garments. The choice depends on the garment and the desired effect.
How are hangtags personalised?
With quality printing and with flat or three dimensional relief effects on paper and synthetic, with embroidery and relief details on fabric. The hangtag is customisable in shape, format, colours and finishes.
Can hangtags have a hole and a string?
Yes. Redmark pairs strings and cords in various materials and defines the hole and its position according to the format of the hangtag and the way it will be hung on the garment.
What is the difference between a hangtag and a label?
The hangtag hangs from the garment and is a swing tag, it comes off at the moment of purchase and usually carries logo, price and information. The label is sewn or applied inside the garment and stays on the product. Label and hangtag often work together within the same collection.
Can I coordinate them with the labels and the packaging?
Yes. Redmark makes hangtags together with labels, patches, ribbons and coordinated packaging, so materials and finishes stay consistent across the whole line.
